Imagine walking into a room full of strangers.
Your heart pounds.
Your palms sweat.
You scan the crowd, searching for a friendly face or a way to quietly disappear. Sound familiar? We’ve all been there—stuck in that uncomfortable moment where self-doubt whispers, “What if I say something stupid?” or “What if they don’t like me?”
But what if I told you that three simple words could flip that script?
Three words. That’s it. They have the power to silence that inner critic, help you own the room, and make you feel unstoppable.
“I’ve got this.”
Yes, those three words. Simple, right? Almost too simple. But don’t let their simplicity fool you. This little phrase is a powerhouse of psychological magic. And yet, no one’s talking about it. Why? Because it’s so subtle, most people overlook its power. But when used correctly, it can rewire your brain and change how you show up in life.
Let me explain why it works—and how you can start using it today.

Why “I’ve Got This” Works Like a Charm
Confidence isn’t born. It’s built. And the foundation? Your thoughts.
When you repeat “I’ve got this,” you’re doing more than just saying words. You’re signaling to your brain that you’re in control. You’re shifting from reactive mode to proactive mode. It’s like flipping a mental switch that tells your subconscious, “We’re prepared. We can handle this.”
Here’s what’s happening under the hood:
✅ Interrupts Negative Self-Talk: Your brain can’t focus on two opposing thoughts at once. By saying, “I’ve got this,” you drown out that negative inner dialogue. You push self-doubt to the sidelines.
In fact, as Brené Brown reminds us in The Gifts of Imperfection, “Talk to yourself like someone you love.” Speaking kindly to yourself isn’t just feel-good advice—it’s a proven way to silence that inner critic.
✅ Activates Your Prefrontal Cortex: This is the part of your brain responsible for decision-making and focus. When you tell yourself you’re capable, your brain starts looking for evidence to support that belief. It’s like giving yourself permission to succeed.
Henry Ford famously said, “Whether you think you can, or you think you can’t—you’re right.” Jack Canfield highlights this quote in The Success Principles to emphasize how our beliefs shape our reality. When you tell yourself “I’ve got this,” you’re literally training your brain to look for proof that you’re capable.
✅ Triggers Positive Emotions: Confidence releases dopamine, the feel-good chemical. And when you feel good, you perform better. It’s a positive feedback loop that builds momentum.
As Tony Robbins puts it in Awaken the Giant Within, “Motion creates emotion.” When you shift your thoughts, your emotions follow suit, fueling the confidence you need to take action.
The Secret Sauce: Repetition + Emotion
Here’s where most people miss the mark. Saying “I’ve got this” once is a good start—but it’s not enough. You need to feel it. You need to say it like you mean it, like you’re already living that confidence.
Picture this:
You’re about to give a presentation. Your nerves are firing up. You pause, close your eyes for a second, and breathe in deeply.
You whisper to yourself: “I’ve got this.” But you don’t just say it. You visualize yourself crushing that presentation. You see the audience nodding along, engaged, impressed. You feel the confidence surge through you.
This technique aligns perfectly with Dale Carnegie’s advice in How to Stop Worrying and Start Living: “See things as you would have them be instead of as they are.” When you pair belief with visualization, you create a mental blueprint for success.
When to Use It (Hint: All the Time)
The beauty of this rule is that it works in almost any situation.
🎤 Before Public Speaking: Silence that stage fright by owning the moment.
🤝 In Social Situations: Walking into a networking event? No problem.
🏃♂️ During Workouts or Challenges: Push through with power and resilience.
💼 Before Big Decisions: Remind yourself that you’re capable of making the right call.
As Eleanor Roosevelt once said, “You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face.” This timeless wisdom, highlighted in Susan Jeffers’ Feel the Fear and Do It Anyway, shows us that confidence grows when we face challenges head-on. And what better way to confront fear than by reminding yourself, “I’ve got this”?
Each time you say those words, you’re strengthening that neural pathway. You’re conditioning yourself to respond to pressure with confidence instead of fear.
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Why No One Talks About It (And Why That’s Good News for You)
Here’s the thing—most confidence advice out there is complicated. People tell you to visualize success, practice power poses, or recite affirmations for 10 minutes. Don’t get me wrong—those strategies work. But they’re not always practical in the moment.
“I’ve got this” is quick. It’s portable. It’s something you can do anywhere. No prep required. And because it’s so simple, most people underestimate its power.
W. Clement Stone, in Success Through a Positive Mental Attitude, reminds us that “Small hinges swing big doors.” This phrase is a perfect analogy for the 3-word rule. It’s a small mental shift that can create massive changes in how you carry yourself.
But here’s the kicker: Most people don’t realize how effective this is. That’s your advantage.
How to Make This Rule a Habit
It takes 21 days to form a habit. But with this, it’s easier than you think.
Here’s a 3-step plan to make “I’ve got this” second nature:
- Set Reminders: Sticky notes on your mirror. A notification on your phone. Keep it in front of you.
- Anchor It to Routine: Pair it with something you already do—brushing your teeth, driving to work, or tying your shoes.
- Celebrate Small Wins: Every time you use the phrase and succeed, acknowledge it. Reinforce the behavior with a mental high-five.
Robert Collier sums it up best in The Secret of the Ages: “Success is the sum of small efforts, repeated day in and day out.” Each time you use “I’ve got this,” you’re building the confidence muscle one small effort at a time.
Real Talk: Confidence Isn’t About Perfection
Let’s get one thing straight—confidence doesn’t mean you’ll never feel fear or doubt. It means you choose to move forward despite them.
So the next time your nerves try to hijack the moment, take a deep breath. Look yourself in the eye (yes, even in the mirror) and say it out loud:
“I’ve got this.”
Because you do.
As Susan Jeffers reminds us in Feel the Fear and Do It Anyway, “Feel the fear and do it anyway.” And that’s exactly what “I’ve got this” empowers you to do—face fear, step up, and show the world what you’re made of.
Now It’s Your Turn
Try it. Next time you face a challenge, say those three words. Feel the shift. And when it works (because it will), come back and tell me about it. I’d love to hear your story.
You’ve got this. 💥
💡 Ready to Take Your Confidence to the Next Level?
Saying “I’ve got this” is just the beginning. Imagine having 500 powerful life lessons from 100 of the best self-help books right at your fingertips—ready to guide you through any challenge. That’s exactly what my free eBook, Unstoppable You: 500 Life Lessons from 100 Best Self-Help Books, offers. Whether you’re looking to boost your confidence, improve relationships, or master productivity, this eBook is your go-to resource. Each lesson is designed to help you build an unstoppable mindset and take action with courage.
👉 Download your free copy now and start living with unstoppable confidence!
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